'AI will alter the role of the SEO practitioner': How SEO giant sees AI, the future of search analytics and beyond
Briefly

AI additions to SERPs make tracking visibility complex, potentially diverting traffic from sites. Digital marketing transcends traditional SERP visibility to platforms like Tiktok, Youtube, Facebook, and LinkedIn.
Semrush employs advanced tools like Position Tracking and Sensor to monitor Google's AI additions. This data is integrated for optimized SEO strategies.
Read at TechRadar
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