The article by Drew Robb discusses the significant investments currently flowing into artificial intelligence, emphasizing the varying areas of focus. While Generative AI is popular, Predictive AI stands out as a more promising investment due to its ability to analyze past data and predict future trends, especially in fields like sales, marketing, and supply chain management. With its increasing accuracy in forecasting, companies like Amazon effectively use Predictive AI to enhance marketing strategies and customer recommendations, thus showing strong potential for yielding solid returns for investors.
Vast sums are being invested in artificial intelligence, with predictive AI emerging as a particularly promising area for fast returns, especially in sales and marketing.
Predictive AI leverages machine learning to identify trends from data. Its findings need management alignment for optimal strategy execution, showcasing significant investment potential.
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