One hundred percent the deepfake ad affected our campaign because we were a down-ballot, less resourced place. You had to pick and choose where you put your efforts.
The ad targeting Perkins was notable: believed to be one of the first examples of an AI deepfake deployed in a political race in the U.S., foreshadowing challenges in upcoming elections.
Generative AI's increasing use in creating deepfakes poses a dilemma for candidates. Regulation efforts are fragmented, potentially impacting lower-profile races the most.
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