People are changing how they search for data online, and AI systems are emerging as popular alternatives to traditional search engines, signalling a shift in digital behavior.
According to David Bell, co-founder of Previsible, Google is basically plateaued and has begun to have its search dominance degraded due to the rise of AI chatbots.
Previsible’s data show that ChatGPT and Perplexity each command about 37 percent of chatbot referral traffic, revealing their significant impact compared to competitors.
The small share of traffic from Microsoft and Google AIs highlights a crucial trend, suggesting that even giants may struggle against adaptable and innovative AI solutions.
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