Last year, 3000 new martech "tools" were released, with over 75% being genAI-based, many re-branding ChatGPT. New tools are specialist apps incorporating ChatGPT for specific, narrow purposes.
The increase of 3000 "tools" in The Martech Landscape reveals 77% genAI-based, half on content creation, not new independent large language models, mostly specialist apps using ChatGPT.
AI tools released this week include Wix.com's AI Portfolio Creator using in-house technology, Freepik acquiring Magnific AI tool, GNANI.AI's Voice-First SLM trained on Indic languages, and Sanity Create AI-assisted writing solution.
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