AI-powered martech releases and news: Jan. 18 | MarTech
Briefly

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia's 'AI & ML Report: Evolution of Models & Solutions.' The hallucinations range from factual errors to content that's biased and even dangerous.
And speaking of bias: 83% of respondents prioritize monitoring for AI bias in projects, despite facing challenges such as identifying the biased data, inadequate monitoring tools, and a lack of understanding of the implications of bias. The company surveyed 1,000 ML professionals based in North America and the United Kingdom working at companies with 500-7,000 employees for the report (registration required).
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