Meta's chief technology officer, Andrew Bosworth, suggests that AI may replace the current app model, dramatically altering user interaction with technology. He envisions a future where users communicate directly with AI to perform tasks like listening to music or streaming content instead of manually engaging with individual applications. This advancement could adversely impact companies reliant on app-based business models as the need for brand attachment diminishes. Bosworth argues that this evolution is a 'net positive' for users but poses challenges for many companies, particularly those built on traditional software services.
"I don't want to be responsible for orchestrating what app I'm opening to do a thing... we've had to do that because that's how things were done in the entire history of digital computing."
"It abstracts away a lot of companies' brand names, which I think is going to be very hard for an entire generation of brands."
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