"At the same time, AI companies are getting into e-commerce. In September, OpenAI debuted an instant checkout feature in ChatGPT so people can buy items from stores such as Etsy without leaving the chat. This month, Google announced an AI assistant that can call local stores to check if an item is in stock, while Amazon rolled out an AI feature that tracks price drops and automatically buys an item if it falls within someone's budget."
"This holiday season, shoppers have more artificial intelligence to help with their gift lists. Target, Walmart, Ralph Lauren and other retailers this year unveiled chatbots that act as conversational stylists and shopping assistants. That means people who want to find matching pajamas for the family can ask a chatbot to sort through the options, or for a summary of customer reviews of an air fryer."
Retailers including Target, Walmart and Ralph Lauren introduced chatbots that serve as conversational stylists and shopping assistants to help customers find matching items and summarize reviews. AI companies like OpenAI, Google and Amazon are adding e-commerce features such as instant checkout in ChatGPT, assistants that call local stores to check stock, and automated price-drop tracking with automatic purchases within a budget. Many of the new systems function as autonomous agents that can respond to context and specific questions, exceeding traditional customer-service chatbots. Companies position these tools as ways to personalize shopping, improve efficiency, lower costs and reduce decision fatigue for consumers.
Read at Myrtle Beach Sun News
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