The article discusses the early stages of AI implementation in public relations, where expectations often exceed reality. While AI tools are advertised as revolutionary for media monitoring and campaign automation, they frequently produce overwhelming amounts of irrelevant data. This creates more work rather than less, indicating that AI is not a magic solution, but rather a technology that needs careful integration and training. Concepts such as Moravec's Paradox highlight why simple human tasks remain challenging for AI, emphasizing the need for a discerning approach to AI use in PR.
Open your LinkedIn right now and you'll see AI hyped as the ultimate PR game-changer, streamlining media monitoring, automating press releases, and optimizing campaigns with a few mystical prompts.
Instead of instant efficiency, you have to waste time explaining to a clueless robot why the campaign idea it suggested was as newsworthy as a sock drawer - and that's an offense to sock drawers everywhere.
If a task takes a human more than a few seconds to complete, it'll also be time-intensive to automate.
There's a concept, known as Moravec's Paradox, that explains why 'simple' human tasks, like understanding context or connecting disparate concepts, are difficult for AI.
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