AI Briefing: FTC cracks down on deceptive marketing tactics, fake reviews
Briefly

"Using AI tools to trick, mislead, or defraud people is illegal," FTC chair Lina Khan stated. The new rules aim to ensure honesty in marketing practices.
The updated FTC regulations come into effect on Oct. 24 and clarify bans on fake reviews, including those generated by AI, to protect consumers more effectively.
Read at Digiday
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