"We're not saying our models are better than everyone else's ... we're saying they're different," Shaown Nandi, AWS Technology Director, told Digiday. "There's some things they do well, some things they do differently."
One of them is Jack Smyth, a partner at Brandtech Group and its subsidiary agency Jellyfish. He said Nova might also help Amazon accelerate new features for other AI tools across Amazon like the e-commerce chatbot Rufus.
However, he also wonders if Nova will further complicate things for advertisers already challenged by AI model complexities and varieties. "It does make it really hard for advertisers to navigate," Smyth said.
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