AI agents will outmaneuver salespeople by optimizing persuasion
Briefly

The article reflects on early AI in the form of Pac-Man's ghosts, highlighting their distinct behaviors guided by simple algorithms. These ghosts had unique 'personalities,' allowing observant players to outsmart them. In contrast, modern AI systems aim to decode human personalities to optimize influence, likening humans to game pawns. Without adequate regulations, this raises ethical concerns about AI's objectives, as these systems seek to maximize reward functions, potentially at the expense of personal autonomy.
I reminisce because in 1980 a skilled human could observe these AI agents, decode their unique personalities, and use those insights to outsmart them.
Like it or not, AI agents will be soon deployed that are tasked with decoding your personality so they can use those insights to optimally influence you.
This allows AI systems to quickly find optimal solutions. Unfortunately, without regulatory protections, we humans will likely become the objective that AI agents are tasked with optimizing.
Most people don't realize this, but each of the four ghosts was programmed with a different 'personality.' Good players can observe their actions and learn to predict their behaviors.
Read at Big Think
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