""Advertisers are looking for outcomes, and [if] using AI helps me get a sale faster, helps me inform a consumer faster, helps me be able to optimize quicker, because I've got more data coming at me more efficiently - then great. I'm going to show better ROI on my investment,""
""[Before AI] you needed a huge budget to be able to do things in multiple languages, to be able to have multiple images or different backgrounds. All that can be done so efficiently today.""
""People have such an expectation of personal connection, we run a real risk as an industry if we start deploying AI widely in ways that actually impact content or ads without acknowledgement,""
AI is transforming content, advertising, and the audio medium by enabling efficient translation, editing, and improved audience targeting. The audio medium values intimate host-listener relationships and personal connection between host and audience. Advertisers pursue faster sales, quicker optimization, and better ROI through AI-driven data and efficiencies, including multilingual creative and diverse assets. Integrating AI into podcasts raises transparency, ethical, and regulatory compliance challenges that can erode trust if AI impacts content or ads without acknowledgement. Generative AI can correct misspeaks, remove filler words, and surface key moments for social clipping and marketing, mirroring traditional editing tools.
Read at Digiday
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