""Our mission is to protect the soul of the work as tools evolve," said Justin Hackney, Wonder Studios CCO and co-founder, in an Adobe blog post. "Partnering with Adobe removes the friction between imagination and execution, allowing creators to enter true flow states. This unlocks new visual languages and stronger emotional bridges, driving what has the potential to become the most transformative era in creative history.""
""collaborate directly with Adobe engineers and scientists to create brand-specific generative AI models, responsibly trained on their own IP and designed for safe commercial use.""
Adobe introduced Firefly Foundry to pair Adobe engineers with media and entertainment organizations to build bespoke generative-AI tools using each company's in-house assets and IP. The Foundry leverages the Firefly model to generate video for feature-length productions as well as short-form marketing and social content. Partners include major talent agencies UTA, WME and CAA; hybrid and VFX studios like Wonder Studio, Promise.ai, Infinite Studio and B5 Studios; Parsons and other art schools; Cantina Creative; and directors David Ayer and Jaume Collet-Serra. The initiative emphasizes responsible IP training and safe commercial deployment, offering particular promise for independent creative shops.
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