Figma's Config 2025 conference showcased significant advancements in AI integration across its design tools. Highlighting collaboration, the introduction of Figma Make allows users to generate app prototypes through simple text prompts, irrespective of coding skills. Meanwhile, Figma Buzz focuses on visual asset creation for marketing teams, where branding guidelines can be combined with existing templates to streamline design workflows. This strategy reflects Figma's vision of enhancing creativity and efficiency for users, especially in the evolving landscape of design powered by AI.
Figma Make is designed for users of all skill levels, allowing them to create working prototypes or apps by simply entering text prompts.
Figma Buzz enables brand and marketing teams to create visual assets swiftly, utilizing brand guidelines and a library of 500 templates to automate design.
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