"AI is well and truly here, and many freelancers may be concerned about AI taking over their work and losing clientele. In fact, McKinsey research found that, by 2030, up to 30% of hours worked across the US could be automated using AI. Of course, the level of AI adoption will vary across different industries and occupations. However, it's crucial for all freelancers to upskill themselves for the inevitability of AI impacting their industry-whether it's a small impact or a significant shift."
"Rather than ignoring the AI tools that threaten to take over your work, freelancers should learn to use them instead. Figure out how AI can aid your work (not replace it) and make the business and creative processes more efficient and streamlined. Here are a few places to start: Learn a wide range of tools that help with ideation, marketing, design, project management, and administrative tasks like invoicing. Become a master at prompting. Test out AI agents or even create your own."
AI could automate up to 30% of hours worked across the US by 2030, though adoption will vary by industry and occupation. Freelancers should upskill to prepare for AI's impact. Learning a wide range of AI tools can streamline ideation, marketing, design, project management, and administrative tasks, and mastering prompting and experimenting with AI agents can boost efficiency. Freelancers should emphasize unique selling points such as specific skills, creative talents, and problem-solving approaches, and showcase proof through testimonials, case studies, and visible marketing on websites and LinkedIn. Leaning on humanness is also recommended as a complementary strategy to technological proficiency.
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