"Few forces have played a bigger role in the current bull market than the rise of artificial intelligence (AI). Generative AI holds the promise of improved productivity and creative breakthroughs with far-reaching impacts across industries. So far, a handful of companies have emerged as primary beneficiaries, while investor excitement around AI's potential has pushed the valuations of other companies considerably higher."
"Meta Platforms (NASDAQ: META) has seen its ad business benefit greatly from its improvements in AI, and there's still a long way for it to go in getting the most out of generative AI for its business. The company saw ad revenue climb 26% last quarter, driven by increases in both price per ad and impressions. Historically, Meta has seen increases in ad impressions as it looks to monetize new products, as it's currently doing with Threads and WhatsApp."
Generative AI has been a primary driver of the current bull market, promising productivity gains and creative advances across industries. Investor enthusiasm has elevated valuations for many companies, yet several AI-related firms still trade at attractive levels after recent pullbacks. Three stocks recently dipped, creating buying opportunities. Meta Platforms benefits from AI improvements that enhanced its advertising business, producing a 26% ad-revenue increase last quarter driven by higher price per ad and more impressions. Meta is monetizing new products such as Threads and WhatsApp, and AI-powered targeting and creation tools are making ads more effective and valuable.
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