Amazon's recent unveiling of Alexa+ was overshadowed by its surprising $20 monthly subscription fee, which is viewed as excessive, especially since other AI tools are often free. Unlike similar services like OpenAI's ChatGPT and Google's offerings, Alexa+ represents a new phase in smart home AI interaction. Despite intriguing features, such as customizable memory with uploaded documents, skeptics question whether the service's cost is justified, especially considering a full Prime subscription is cheaper. Amazon's pricing strategy may aim to drive hardware sales while enhancing its ecosystem, but the lackluster product presentation raises concerns.
In a vacuum, $20 for Alexa+ does line up with some other premium AI services - OpenAI's ChatGPT Plus and the Google One Gemini Advanced plan both cost the same.
The only surprise in Amazon's reveal of Alexa+ this week was the price, set at $20 per month, which is considered excessive for an unproven AI service.
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