Google has said Gemini is at the heart of its plans for an AI-enhanced future. If AI Premium finds an audience, that future could also include Google drawing a significant new revenue stream from subscriptions, as people pay to access more powerful AI tools much as gamers shell out for more powerful hardware.
Shimrit Ben-Yair, vice president and general manager for the Google One business, tells WIRED that defraying the costs of the computing power behind Gemini is 'definitely one of the reasons' for launching a subscription tier called AI Premium.
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