Arsenal winger Vivienne Lia emphasizes the importance of girls embracing their love for football despite societal expectations. As the club celebrates 40 years of community initiatives, its girls’ program stands out, offering free training and mentorship to inspire female athletes. Participants like Sakinah Boateng illustrate the program's transformative power, leading her towards a career in sports broadcasting. Leah Williamson highlights the ongoing cultural challenges girls face in the sport. In parallel, Arsenal's overall economic impact amounted to £616 million, supporting local jobs and businesses, showcasing the multifaceted benefits of sports engagement at the community level.
Don't be ashamed of the fact that you enjoy football. It is easy to fall into the shadows of the game, because you feel like you're a girl.
To have that support from the Arsenal community from then to now is unmatched.
There are still some cultural barriers, some expectations placed on girls on what they are meant to be doing. Social norms are the biggest things we need to change.
Arsenal contributed 616 million to the UK economy in the 2022-23 season, providing significant local employment and support for businesses.
#womens-football #grassroots-initiatives #community-impact #economic-contributions #cultural-barriers
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