President Trump urged Apple to completely eliminate its diversity, equity, and inclusion (DEI) initiatives, following a shareholder rejection aimed at ending these programs. Despite criticism from the Trump administration, Apple’s CEO Tim Cook reaffirmed support for DEI, suggesting adjustments may be necessary as legal contexts shift. A shareholder group argued DEI practices posed legal risks for Apple. Amidst pressures from major corporations like Meta and Google scaling back DEI, Trump emphasized a shift towards merit-based practices, questioning the legality and implications of current DEI policies.
"APPLE SHOULD GET RID OF DEI RULES, NOT JUST MAKE ADJUSTMENTS TO THEM. DEI WAS A HOAX THAT HAS BEEN VERY BAD FOR OUR COUNTRY. DEI IS GONE!!!"
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