""Great stories can move us and inspire us. They can surprise us and challenge our assumptions," Cook told the crowd. "We feel we can contribute something important to our culture and to society through great storytelling, so we partnered with the most thoughtful, accomplished, and award-winning group of creative visionaries who have ever come together in one place to create a new service unlike anything that's been done before.""
""Because they are in a billion pockets, y'all, a billion pockets," Winfrey said. "The whole world has got them in their hands, and that...""
In March 2019, Apple CEO Tim Cook announced the company's entry into the entertainment sector with Apple TV+. This initiative aimed to contribute to culture through storytelling, partnering with renowned creative talents. Apple TV+ quickly gained recognition for its commitment to high-profile projects and creative freedom for creators. However, with the upcoming transition to new CEO John Ternus, uncertainty looms regarding the future direction of Apple's entertainment strategy, causing concern among agencies that have successfully collaborated with Apple.
Read at The Hollywood Reporter
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