Tim Cook held an all-hands meeting urging Apple employees to prioritize AI, indicating a substantial increase in investments. Cook acknowledged that the company has historically been behind competitors in various technologies but believes Apple can redefine these markets. Despite some advancements, like AI-powered features, major upgrades to Siri have been delayed. He stated that Apple has often not been first to market but succeeded in creating modern versions of existing products, emphasizing the urgency of capturing the AI space now.
Apple CEO Tim Cook emphasized the company's imperative to excel in AI during an all-hands meeting, stating, "Apple must do this. Apple will do this. This is sort of ours to grab."
Tim Cook acknowledged the company’s past delays and its current position in AI, noting, "We've rarely been first. There was a PC before the Mac; there was a smartphone before the iPhone; there were many tablets before the iPad; there was an MP3 player before iPod."
During an earnings call, Cook stated that Apple intends to "significantly" enhance its investments in AI, signaling a shift in corporate strategy towards embracing this technology fully.
Despite some AI features launched under Apple Intelligence, significant upgrades to Siri have been delayed, highlighting a performance gap compared to competitors.
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