Nabila Popal, senior director at IDC's data and analytics team, noted that 'despite the staggered rollout of Apple Intelligence…Apple will continue to grow in the upcoming holiday season.' This indicates a strong expectation for iPhone sales as customers upgrade from previous models, especially with the introduction of AI-enabled devices.
Apple's stock reaching a record intraday high reflects a favorable market response to IDC's report on iPhone shipment growth. Analysts from firms like Morgan Stanley and Bernstein reiterated their 'buy' ratings, with the stock price increasing nearly 25% this year.
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