When I see the word Air attached to an Apple product, I assume two things: it's going to be thin and light. You can't really assume that with the just-announced iPad Airs. For one, both the 11-inch and 13-inch sizes are heavier and thicker than either iPad Pro model.
What made the Air moniker work is it conveys a sense of lightness. Airiness, if you will. But if the Air is not your thinnest, lightest iPad - then why not simply make this the 11th-gen iPad and keep the 10th-gen as the budget option?
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