Apple Inc. is expected to raise iPhone prices as it introduces new features and design changes in its forthcoming models. Despite CEO Tim Cook's efforts to offset tariff-related costs by increasing inventory in the U.S. and shifting manufacturing to India, the company faces significant financial challenges, with tariffs projected to cost $900 million this quarter. Additionally, its upgrades have been modest, diminishing customer interest, and Apple's AI offerings are perceived as weaker compared to rivals. This raises the question of whether consumers will accept higher prices for iPhones in the competitive landscape.
New iPhones set to be released in the fall include some design and format changes, including an ultrathin design.
iPhone upgrades have been modest when the company has released the most frequent models, which it does once a year.
Apple is not meeting the moment in AI.
Apple says that tariff costs will hit it with $900 million in expenses in the current quarter.
Collection
[
|
...
]