""Don't ask what I would do," Jobs told Cook. "Just do the right thing." Jobs warned his successor against falling into the same trap that followed another legendary American brand. After Walt Disney's death, he noted, the company's leadership became fixated on guessing what Disney would have done, instead of focusing on the decisions in front of them."
""You can get in paralysis if you start trying to port yourself into somebody else's thinking," Cook said. Cook urged his successor to "be yourself." "Keep a firm North Star on the values of the company," Cook told the Journal."
Tim Cook received pivotal advice from Steve Jobs when he became CEO of Apple in 2011, emphasizing the importance of making decisions based on integrity rather than imitation. Jobs warned against the pitfalls of trying to replicate the past, citing Disney's leadership struggles after Walt Disney's death. As Cook prepares to transition to executive chairman, he reiterates this principle to his successor, John Ternus, encouraging him to remain true to himself and uphold the company's core values as a guiding 'North Star.'
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