Creatives must retain copyright in the evolving AI landscape, emphasizing the need for AI tools to respect privacy and usability. Early AI industry movers may lack strong foundations. Apple does not need to develop an AI search engine or chatbot; instead, it should focus on designing operating systems that integrate AI to enhance user experiences. Despite issues with Siri damaging Apple's reputation, customer loyalty remains high, in part due to most users lacking AI-capable devices.
In the end time, you should not ask what you can do for artificial intelligence (AI), but what it can do for you. To me, that means creatives retaining their own copyright in the AI data-sucking era, rather than signing off their own ideas to machinery.
Apple isn't playing the same search intelligence game. Its problems with AI, while widely reported, aren't necessarily the problems we think we see.
What it does need is to design operating systems that make use of AI and machine intelligence to help people with their lives.
The vast majority of its customers (roughly 80%) aren't yet using devices capable of running AI. While almost everyone on the planet seems to have made some use of ChatGPT, most are not using systems with ChatGPT built inside the operating system.
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