The new Apple ad titled 'Someday,' starring Pedro Pascal, explores themes of sadness and emotional recovery through music. Directed by Spike Jonze, the ad begins with Pascal grieving over a breakup but shifts to a vibrant, colorful narrative as he regains his joy through the use of Apple AirPods. The choreography, handled by Tanisha Scott, adds a layer of artistic expression as Pascal dances from melancholy to euphoria. The ad not only highlights the emotional aspects of his character but also subtly promotes the AirPods 4's noise cancellation features.
Pedro Pascal shows off some fancy footwork in the new Apple AirPods ad, backed by a pro ensemble. The visually stunning, cinematic long-form ad reunites Apple with Oscar-winning filmmaker Spike Jonze, who directed the brand's lauded 'Welcome Home' in 2018 with FKA Twigs.
'Someday,' which kicks off with a cold, wintry palette to match Pascal's broken heart, switches to technicolor as the music becomes more upbeat. Pascal's character goes from forlorn to fabulous, reconnecting with his lighter, happier self.
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