Apple is leveraging its hit show 'Severance' to promote its products subtly, showcasing the Lumon Terminal Pro—a prop featured in the series—on its Apple Store. Although the device isn't actually for sale, viewers can watch an extensive behind-the-scenes film that highlights the show's editing process using Apple technology. Following its success as AppleTV's most popular show, 'Severance' has seen various promotional stunts, including pop-up events featuring its cast in major cities, reinforcing its cultural impact and popularity.
Apple has listed the Lumon Terminal Pro, a prop from 'Severance,' on its store, but it's not for sale. Instead, it hosts an 11-minute behind-the-scenes film.
The show 'Severance' follows Lumon Industries employees with severed work and personal identities, showcasing a unique narrative structure that engages viewers on multiple levels.
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