Is Apple's iOS 26 rebranding a gimmick or pure genius? My verdict as an iPhone and Mac user
Briefly

Apple plans to rebrand its operating systems, identifying them by years rather than the current generation numbers. This change, aimed at enhancing branding clarity, applies across all Apple devices, including iPads and Macs. Reports indicate that instead of version names like iOS 18, future updates will be named iOS 26, MacOS 26, etc. While the shift could simplify naming, it may perplex longtime users familiar with traditional version designations, as Apple's approach is distinct from competitors who use chronological naming for their products.
According to Bloomberg's Mark Gurman, Apple is making this change to bring consistency to its branding and to move away from an approach that can be confusing to customers and developers.
Apple's new naming scheme, which links operating systems to specific years, aims to create a clearer identification system but might disorient long-term users accustomed to version numbers.
Read at ZDNET
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