Apple is set to launch its newest iPhones on September 10 with sales beginning on September 20. Key upgrades include enhanced AI capabilities and larger screens.
The introduction of Apple Intelligence will feature AI tools that enhance Siri, allowing it to access third-party AI like ChatGPT and include AI-generated emojis.
Analysts predict this fall's upgrade cycle could surpass the popularity of the iPhone 12 launch in 2020, which saw 100 million sales within seven months.
D.A. Davidson's analyst believes AI represents 'more compelling' advancement for Apple compared to previous innovations, marking a transformative moment for the iPhone brand.
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