"Cook's professional obituaries will focus on his steady hand, execution success and lack of intra-company drama. All of those are virtues but the media will use them as cudgels."
"In Ternus, Apple once again has a 'product guy' at its helm, implying that only 'product guys' have the vision and knowledge to innovate, contrasting with Cook's perceived lack of technical depth."
"The Jobsian myth-making obscures his talents and minimizes the number of misses he had along the way. Jobs' first tenure at Apple ended in failure, and many of his ideas were too ambitious to succeed."
Tim Cook will step down as CEO of Apple on September 1, becoming executive chair. John Ternus, a veteran in hardware engineering, will take over. Cook's leadership is often viewed as steady and successful, yet critics may label him as a bland manager who relied on the iPhone's success. The narrative surrounding Cook contrasts with the myth of Steve Jobs, who, despite his visionary reputation, faced failures and needed strong execution to succeed. This shift in leadership may signal a return to a more product-focused approach at Apple.
Read at Engadget
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