Apple's senior vice president, Eddy Cue, during a testimony regarding the DOJ's case against Google, posited that AI will likely supplant conventional internet searches in the near future. This statement sent Google stock down as it raised concerns about the tech giant's future dominance in search. Cue hinted at integrating AI-driven options into Apple's Safari browser, while also suggesting the competition from AI services was changing the landscape for search engines, culminating in a drop in traditional search queries as users turn to AI alternatives.
"We will add them to the list - they probably won't be the default," Cue reportedly said in his testimony - they being the AI upstarts - adding that he didn't believe anyone was able to compete with Google as a default search service prior to the AI age.
"Along with his contention that Google's days as the de facto king of search were short, Cue also revealed that Google had competed with OpenAI for a place in Apple Intelligence, the AI features Apple introduced in iOS 18 that have been less than successful for the company."
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