A German court will decide whether Apple misled consumers by advertising some of its smartwatches as "carbon neutral." Since 2023, Apple marketed three watch models in Germany with that label, claiming most emissions are avoided during production and transport and remaining emissions are offset through nature projects. Environmental Action Germany (DUH) challenged the claims as false and filed a cease-and-desist request that could force Apple to stop the advertisements if granted by the Frankfurt Regional Court. In a June hearing, judges raised doubts after Apple admitted only 25% of land in a Paraguay reforestation project had long-term security and some plots are leased only until 2029, while judges said consumers would expect guarantees through at least 2045 or 2050.
A German court is set to decide whether US tech giant Apple misled consumers by advertising some of its smartwatches as "carbon neutral." Since 2023, Apple has marketed three watch models in Germany with the label, saying most emissions are avoided during production and transport and the rest offset through nature projects. Environmental Action Germany (DUH) has challenged the claims as false and filed a cease-and-desist request.
If granted by the Frankfurt Regional Court, Apple would be forced to halt the ads. In a June hearing, the court voiced doubts about Apple's assurances after the company admitted only 25% of the land in a Paraguay reforestation project had been secured long-term, with some plots leased only until 2029. Judges said consumers would expect guarantees lasting until at least 2045 or 2050.
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