In 2024, a report by Consumer Intelligence Research Partners indicates a decline in the percentage of US iPhone buyers opting for upgrades from the base storage capacities, with significant decreases noted across most models. This trend suggests a growing consumer reliance on cloud storage. Notably, while 44% of buyers of the iPhone 16 Pro series upgraded storage compared to 48% in 2023, there was an increase in legacy device buyers choosing storage upgrades, indicating varied consumer strategies in managing device storage needs.
The share of iPhone buyers upgrading from base storage declines in 2024, indicating a growing reliance on cloud storage among consumers.
CIRP's report highlights that 44% of iPhone 16 Pro and Pro Max buyers upgraded storage, down from 48% a year prior.
Increased use of cloud storage as a strategy by consumers sees more buyers of legacy devices opting for additional storage upgrades.
Among newer models, the iPhone 16/16 Plus experienced a notable decline in storage upgrades, reflecting shifting consumer preferences toward cloud solutions.
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