Apple's shares hit an all-time high due to positive reports from Loop and Morgan Stanley, with price targets as high as $300, addressing earlier struggles related to sales in China and iPhone upgrades.
Apple needs to outperform last year's weak earnings, particularly in iPhone sales and China revenue, while also demonstrating resolution of its China problems and generating excitement for the upcoming iPhone 16 launch to continue increasing its stock price.
The launch of iPhone 16 in September, promising advanced AI features, is seen as the primary driver for further stock price growth, but consumer demand for these innovations will ultimately determine its success.
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