Apple has launched a new party-planning app called Apple Invites, which allows users to create virtual invitations. The app has raised concerns from Partiful, a similar startup, suggesting that Apple may have copied its concept. Partiful quickly responded with a cheeky post referencing Apple's own developer guidelines against copying other apps. This launch reflects Apple's strategy of entering mature markets, often overshadowing smaller competitors, which face challenges due to Apple's significant resources.
Don't simply copy the latest popular app on the App Store, or make some minor changes to another app's name or UI and pass it off as your own.
Apple has launched multiple apps and features over the years that compete directly against third-party offerings available in its App Store.
Partiful's app allows users to create virtual invitations using pictures, videos, and GIFs, making it an appealing choice for event planning.
Partiful acknowledged Apple's entry into the party planning space, hinting at the challenges of competing against a deep-pocketed giant like Apple.
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