Apple's Business Connect tool now allows businesses to customize their presence in emails and phone calls, enhancing brand recognition directly on the iPhone.
With Branded Mail, companies can add their logos to emails, making it easier for users to identify legitimate emails amid the clutter of unread messages.
The new Business Caller ID feature enables companies to display their name and logo on iPhone call screens, helping users distinguish legitimate calls from spam.
This update will also benefit Apple's Tap to Pay service by allowing businesses to showcase their logos during payment transactions, fostering brand identification.
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