Consumer protection authorities in EU Member States are investigating Apple's use of geoblocking measures for its media services, signaling potential regulatory challenges for the company.
The European Commission and the Consumer Protection Cooperation Network warned Apple about potentially prohibited geo-blocking practices affecting users across the EU, highlighting consumer rights concerns.
If Apple's geoblocking issues are not addressed, they could face penalties under EU consumer protection law that could reach 4% of their global annual turnover.
EU regulations prohibit discrimination against consumers based on their location, reinforcing the necessity for companies like Apple to ensure equal access to services throughout the bloc.
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