Apple's 'BlackBerry Moment'
Briefly

Apple faces a potential decline akin to BlackBerry's fall due to its slow adaptation to generative artificial intelligence. BlackBerry once dominated the smartphone market but failed to pivot quickly when the iPhone emerged. This hesitance led to a remarkable decrease in market value, highlighting the danger of relying too heavily on a successful existing business model. Currently, as generative AI reshapes the tech industry, there are fears that Apple may repeat BlackBerry's mistakes if it does not embrace these new technologies.
Apple's risk of a 'BlackBerry Moment' arises from its hesitance to adapt quickly to the rapidly changing landscape of generative artificial intelligence, crucial for remaining competitive.
The downfall of BlackBerry serves as a cautionary tale; the company's inability to pivot in response to the iPhone's success ultimately led to its drastic decline in market value.
Read at Business Insider
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