Apple's Business Connect program enhances consumer experience by enabling businesses to display their name, logo, and department during phone calls to combat spam and improve call recognition.
The updates to Apple's Business Connect program will allow companies of all sizes to take control of their branding across the Apple ecosystem, with tools for better visibility in Maps, Messages, and more.
With the rollout of Business Caller ID next year, consumers will be able to easily identify legitimate businesses, significantly reducing the risk of falling for spam calls.
Participating companies can now integrate their branding into Mail and Phone apps, which, alongside contactless payment logos, will further solidify their presence within the Apple ecosystem.
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