The Apple Watch experienced a 19% sales decline in 2024, marking a notable downturn for the tech brand on its 10th anniversary. A report from Counterpoint highlights user frustration with incessant notifications and minimal enhancements in the new S10 series as contributing factors. Users have expressed sentiments on platforms like X and Reddit, emphasizing that their once-beloved devices transformed into notification overloads. As competition in the smartwatch market intensifies, Apple must address these consumer concerns and innovate to regain its leading position.
Apple Watch sales dropped 19% in 2024, driven by user dissatisfaction with constant notifications and lack of major upgrades in the S10 series.
Despite being a personal device, many users expressed that their Apple Watches became merely 'glorified notification screens,' leading to decreased interest.
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