Apple recently confirmed that the smart Siri features showcased at WWDC 2024 won't be released this year as anticipated, prompting internal shifts within the company including the appointment of Mike Rockwell to lead Siri efforts. The announcement and subsequent withdrawal of a related ad featuring Bella Ramsay have led to criticisms and possible legal ramifications, as a federal lawsuit has already been filed for false advertising regarding the new iPhone 16 series. Despite these setbacks, Apple remains committed to eventually delivering its smart Siri vision.
Apple's announcement about smart Siri not being ready this year reflects a rare failure to deliver on its ambitious AI concepts, raising concerns about transparency.
The fallout from Apple's failure includes a federal lawsuit claiming false advertising, underscoring the risks of promoting unreleased technology to consumers.
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