On February 25, 2025, Apple shareholders rejected a proposal from the National Center for Public Policy Research that aimed to pressure the company into discontinuing its diversity, equity, and inclusion (DEI) programs. This decision showcases Apple's ongoing commitment to DEI goals despite scrutiny from conservative circles and the Trump administration. CEO Tim Cook has maintained a relationship with Trump, which has benefitted the company in several ways. With a new $500 billion investment plan, Apple continues to create jobs while standing firm against calls to abandon its diversity efforts.
Apple shareholders overwhelmingly rejected a proposal to abandon the company's diversity, equity, and inclusion initiatives, reaffirming support for these programs amidst external pressures.
Despite pressure from conservative groups to remove DEI initiatives, Apple management and shareholders stood firm, reflecting commitment to diversity and equity goals.
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