Apple Says Google Searches Down & Google Says Google Searches Up
Briefly

In a recent statement, Apple's Eddy Cue revealed a decline in Google searches conducted via Safari, marking the first such decrease in 22 years. Google responded by disputing this claim, stating that overall search queries from Apple's devices are increasing, suggesting users might be utilizing the Google app or other methods. Cue links the decline to the rise of AI search engines potentially replacing traditional ones like Google. This contradicts Google’s assertion of growing usage, creating a confusion regarding the actual search behavior on their platforms.
Eddy Cue noted that searches on Safari dipped for the first time last month, attributing this to people using AI, which he believes could replace standard search engines.
Google responded to the claim by emphasizing an overall increase in query growth, saying that users are accessing Google Search more through various platforms including apps and voice.
Read at Search Engine Roundtable
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