This year, the most downloaded free iPhone app is Temu: Shop Like a Billionaire, which has pushed adverts extensively across social media this year. Temu, founded a little over two years ago, offers heavily discounted consumer goods, mostly shipped to consumers directly from China.
Among the year's success stories are fast fashion apps from China including Temu and Shein, along with the trendy 'preloved marketplace' Vinted. They come ahead of social media apps including TikTok and Meta's Threads.
As 2024 comes to a close, Apple is unveiling the most downloaded apps and games of the year in the UK. The App Store is the safest and best place for users to discover and download apps and games.
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