Apple's Vision Pro VR headset, priced at $3,500, did not become a phenomenon but achieved its intended goals. The launch involved years of collaboration and significant advancements in AI. Craig Federighi will remain in charge of Siri development, despite key reassignments. While Giannandrea is reportedly staying with Apple, the optics of a senior AI figure's exit during the rollout of Apple Intelligence could weaken confidence in the company's AI ambitions. The significance of generative AI in tech strategy means the delayed Siri implementation will face heavy scrutiny upon release.
Apple's Vision Pro wasn't a blockbuster like the iPhone, but it met expectations and highlighted Rockwell's ability to leverage technical expertise in product development.
Craig Federighi oversees Siri development, while the recent reassignment of Giannandrea raises concerns about Apple's AI strategy amidst controversies surrounding Apple Intelligence.
Generative AI features are increasingly central for technology companies, with Apple aggressively promoting AI functionality, which makes the delays in Siri even more significant.
The departure of a senior AI figure during a tumultuous period for Apple Intelligence could undermine confidence in Apple's future AI initiatives.
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