Apple is set to produce around 90.1 million iPhones for the iPhone 16 series, marking a slight increase compared to last year's target of 86.2 million.
The production strategy indicates a strong focus on Pro models, with the iPhone 16 Pro Max expected to constitute 37% of total production, reflecting higher demand.
Interestingly, while the Pro models see significant increases in production numbers, the standard Plus variant is being reduced from last year’s production, indicating a shift in consumer preference.
The push for higher production of Pro models suggests Apple is anticipating increased revenue from these premium devices, which likely have larger profit margins.
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