"Apple is working on bringing advertisements to more places on the iPhone, with Apple Maps set to feature ads as early as next year. Earlier this year, the Bloomberg reporter said that Apple was exploring the idea of featuring ads in Apple Maps, but there was no timeline for the project. Fast-forward to late October, Gurman says the advertising initiative for Apple Maps is "gaining traction.""
"The report says Apple will let businesses, including restaurants and other places of interest, pay to feature their details more prominently in Apple Maps search results. Gurman says the concept mimics Apple's approach to showing ads in the App Store. Companies can pay to have their software get a promoted slot when an iPhone or iPad user performs a search to find a specific application."
Apple plans to introduce advertisements in Apple Maps as early as next year, expanding ads to additional iPhone locations. Businesses, including restaurants and points of interest, can pay to feature their details more prominently in Maps search results, following a model similar to App Store promoted slots. Companies can pay for promoted placements that appear when users search for specific applications or places. Apple intends to use AI to keep ad results relevant and useful. The expansion increases the amount of digital real estate used for advertising on iPhones, which could prompt consumer backlash. Ads already appear in other Apple apps such as News and Wallet.
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